Getting the Best Brand Matches in Marketplace

The AI Marketplace matches you with brands based on your creator profile. Here's how to optimize your profile and strategy to get the best matches.

Understanding AI Matching

Our AI analyzes multiple factors to find brands that align with you:

• Niche alignment: How well the brand's target niche matches yours
• Content style: Whether your style fits what brands are looking for
• Audience size: If your reach meets brand requirements
• Platform match: Whether you create on platforms brands want
• Brand preferences: How well brands align with your interests

Optimizing Your Profile

Choose the Right Niche

Be specific but accurate:

• ✅ Good: "Gaming" if you primarily create gaming content
• ✅ Better: "Gaming" with detailed content style description
• ❌ Avoid: Choosing a niche you don't actually create content in

Why it matters: Accurate niche selection ensures you're matched with relevant brands.

Describe Your Content Style

Be detailed and authentic:

Instead of: "I make videos" Try: "Educational tech reviews with a casual, friendly tone, focusing on budget-friendly products for students and young professionals"

Include:

• Your tone (casual, professional, humorous, etc.)
• Your content focus (educational, entertainment, reviews, etc.)
• Your unique angle or perspective
• Your target audience

List All Relevant Platforms

Don't limit yourself:

• List all platforms where you have a meaningful presence
• Include follower counts if they vary significantly
• Mention if you're growing rapidly on a new platform

Example: "YouTube (150K), Instagram (80K), TikTok (200K - fastest growing)"

Be Honest About Audience Size

Accurate audience size helps:

• Brands have minimum requirements
• Better matches come from honest information
• You'll be matched with brands that fit your actual reach

Strategy for Better Matches

Complete Your Profile Fully

Don't skip optional fields:

• Preferred Brand Types: This helps AI prioritize matches
• Content Style Details: More information = better matches
• Platform Details: Specifics help brands understand your reach

Update Regularly

Keep your profile current:

• Update when your niche evolves
• Refresh content style as you grow
• Update audience size as you gain followers
• Adjust preferences as your goals change

Review Match Reasons

Learn from matches:

• Read why you were matched with each brand
• Understand what factors led to high scores
• Use this insight to refine your profile
• Focus on what makes strong matches

Understanding Match Scores

85-100%: Excellent Matches

Characteristics:

• Strong alignment across all factors
• Brand actively seeking creators like you
• High likelihood of successful collaboration

Action: Prioritize these matches and contact brands promptly.

70-84%: Good Matches

Characteristics:

• Solid alignment with most factors
• Good potential for collaboration
• May have minor gaps but overall strong fit

Action: Review carefully - these can be great opportunities.

60-69%: Decent Matches

Characteristics:

• Some alignment present
• May work if other factors align
• Lower priority than higher scores

Action: Consider if they align with your goals before contacting.

Maximizing Match Quality

Profile Completeness

Complete profiles get better matches:

• Fill all required fields
• Add optional information
• Be specific and detailed
• Update as you grow

Regular Matching

Find new matches regularly:

• Click "Find Matches" weekly
• Review new opportunities
• Don't let matches pile up
• Act on high-scoring matches quickly

Selective Contact

Quality over quantity:

• Focus on 85%+ matches first
• Review brand requirements carefully
• Only contact brands that genuinely fit
• Build relationships with quality brands

Common Mistakes

❌ Don't:

• Use generic content style descriptions
• Choose the wrong niche
• Underestimate or overestimate audience size
• Skip optional profile fields
• Ignore match reasons

✅ Do:

• Be specific about your content style
• Choose your actual primary niche
• Provide accurate audience information
• Complete your entire profile
• Learn from match reasons

Building Long-Term Success

Focus on Quality

Better to have fewer, high-quality matches than many poor ones:

• High-scoring matches lead to better collaborations
• Quality brands lead to repeat partnerships
• Strong relationships grow your income

Track Your Success

Monitor what works:

• Which matches led to collaborations?
• What profile elements attracted brands?
• Which niches and styles work best?
• Adjust your profile based on results

Next Steps

• Complete your creator profile
• Learn about finding matches
• Understand match scores
• Read Marketplace FAQs

Need Help?

Optimize your profile with help from our support team. Contact contact@socialsure.co for personalized guidance.