Understanding Match Scores

Match scores help you understand how well a brand aligns with your creator profile. Here's how to interpret them.

How Match Scores Work

Our AI analyzes multiple factors to calculate match scores:

• Niche Alignment: How well the brand's target niche matches yours
• Content Style: Whether your content style fits the brand's needs
• Audience Size: If your audience size meets the brand's requirements
• Platform Match: Whether you create on platforms the brand wants
• Brand Preferences: How well the brand aligns with your preferred brand types

Score Ranges

85-100%: Excellent Match

What it means:

• Strong alignment across all factors
• High likelihood of successful collaboration
• Brand actively looking for creators like you

What to do:

• Prioritize these matches
• Review brand details carefully
• Contact the brand promptly

70-84%: Good Match

What it means:

• Solid alignment with most factors
• Good potential for collaboration
• Some factors may not be perfect, but overall fit is strong

What to do:

• Review the match reason to understand alignment
• Consider if the brand fits your goals
• Worth exploring further

60-69%: Decent Match

What it means:

• Some alignment present
• May work if other factors are favorable
• Lower priority than higher-scoring matches

What to do:

• Review carefully before contacting
• Consider if it's worth pursuing
• Focus on higher-scoring matches first

Match Reasons

Each match includes a reason explaining why you were matched:

• Example: "Strong match because both focus on tech content, target similar audience demographics, and brand seeks educational creators."

Use these reasons to:

• Understand the match better
• Decide if it's worth pursuing
• Identify what makes it a good fit

Improving Your Matches

To get better match scores:

1. Complete Your Profile: More information = better matches
2. Be Specific: Detailed descriptions help AI understand your style
3. Update Regularly: Keep your profile current
4. Be Honest: Accurate information ensures relevant matches

Using Match Scores

Prioritization

• Start with highest-scoring matches (85%+)
• Review good matches (70-84%) next
• Consider decent matches (60-69%) if they align with your goals

Decision Making

Match scores are a guide, not a rule:

• A 75% match might be perfect for your goals
• A 90% match might not fit your current direction
• Always review brand details and requirements

Frequently Asked Questions

Q: Why don't I see matches above 90%? A: Very high scores are rare and indicate exceptional alignment. Most good matches fall in the 70-85% range.

Q: Can I get re-matched with a brand? A: Once matched, you won't see the same brand again unless you reject the match.

Q: Do match scores guarantee collaboration? A: No, scores indicate fit, but final collaboration depends on brand needs and your agreement.

Next Steps

Now that you understand match scores, learn how to find brand matches and make the most of the Marketplace.